Morrie the Toupee Salesman

If you’ve ever spent time in b-school, especially entrepreneurship courses, chances are you’ve heard the phrase “boil the ocean.” It means a business plan that requires huge changes in the world in order to succeed. Today I actually see a business whose plans sure seem like they’re going to heat up the ocean (though presumably not significantly):

“A new Silicon Valley startup called International Data Security (IDS) has sent some big waves through the data storage industry by announcing (PDF) its intent to set up a fleet of data-serving cargo ships … The ships will use sea water for cooling the servers, which IDS says will will eliminate the need for external cooling solutions and shave 30 percent from their total energy consumption.”

More here.