Morrie the Toupee Salesman

Chris Anderson’s latest pontification  - that the key to marketing is that a lot of stuff is mostly given away now - has produced a lot of discussion on the web. He gives the example of giving away the razors in order to sell the blades (clearly he hasn’t bought a razor recently, though given […]

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There’s lots of articles out there on strategy for entrepreneurs, but they seem heavily weighted towards those of us who have contacts in the venture capital industry, rather than the small, sometimes desperate bands of heroes that can be found out there in their home offices and coffee shops. With limited funds, time and other […]

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“Refactoring tools can certainly help here.”

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It’s fascinating to see facebook employ basic strategy in defending their position as the leading social network. The basic strategy can be described as “mimic every interesting feature that a competitor develops.” Additionally, it is possible to measure the size of the response, and the resources to be allocated based on the perceived threat. Friendfeed […]

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Can thermal paste freeze?

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A nice piece from Jeremy Liew this morning. I have long felt that the kind of testing described there (which I’m going to condense into the catchphrase “A/B Testing”) is a great alternative to the vast assortment of mechanisms favored by orthodox marketers. Focus groups, polling, and the rest of the panoply of how marketers […]

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“I have known more people whose lives have been ruined by getting a Ph.D. in physics than by drugs.”

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Most likely, that you’re part of the ruling class! Making any inferences about intelligence, ability, etc. is probably not a good idea.

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I’ve been busy for a while - thus the light posting. Just a couple of random things - it’s amazing how some people/groups keep producing interesting things (as opposed to taking credit for them).
I’ve been enjoying Feist lately (if being unable to get that damn song out of your head is classified as enjoyment). Reading […]

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Fear of the R word seems to be fading in favour of fear of the D word.

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